Your website design is a crucial part of your online marketing presence. You only get one chance to make a first impression with your website design, and your customers will typically form that impression within seconds. The design of your website impacts how your customers perceive your brand.
A great website will have a consistent design that follows the overall image. This helps build trust in the brand resulting in longer view times and higher conversions. A well-designed site also allows you to showcase unique features about your company, helping you stand out from your competition. It should drive people to learn more about your business.
Having a great website is not only about aesthetics, however. Easy navigation, fast loading time, and proper functionality are equally important in appealing to your customers. Taking a human-centered approach when designing a website focuses on the user, and that leads to a good user experience.
How does your online marketing presence compare?