A well-designed logo is a simple way to communicate to potential customers that your company is qualified, trustworthy, and offers products or services of high quality. Does your logo measure up?

To understand what makes a great logo, here are a few things to keep in consideration.

For digital and printed use, a logo needs to be well designed and formatted. A good logo makes an impact in both color and black and white, and it should come with a few different options so it can be easily used on any color background.

A logo should also be easily recognized and simple enough for use on multiple media types. A memorable logo will make a big first impression. It will serve its purpose at any size, whether on a billboard or a business card.

These are just a few things that help a logo measure up. In the future, we will add to this as there is much more to be said.